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NOW AVAILABLE: GRAB THE LATEST ALL BLACKS 2024 HOME SHIRT & TRAINING WEAR

Join us in celebrating the New Zealand All Blacks, a true icon in world rugby and one of the top teams in International Rugby. The All Blacks have made their mark globally with their long-standing dominance in the sport. Let’s take a moment to reflect on their outstanding performance in the 2023 Rugby World Cup, which saw them earn a well-deserved spot in the Finals. Show your support for the All Blacks with our official All Blacks Rugby Shirts and All Blacks Rugby Jerseys.

Get ready for future tournaments with LovellRugby’s official adidas replica All Blacks Rugby Shirts and training wear! We’re proud to offer the 2024 adidas New Zealand Rugby Shirts, the jerseys of the most successful team in International Rugby. Crafted with durable, lightweight polyester and performance Climalite fabrics, our All Blacks Rugby Jerseys are designed to ensure your comfort during those intense moments of the game.

As part of adidas’ standout rugby collection, the 2024 New Zealand replica and training kit always meet the highest standards. From the iconic All Blacks Rugby Shirts to the unique designs of their off-field training and leisure wear, every detail is meticulously crafted. We invite you to explore the full All Blacks clothing range for Men, Women, and Kids at Lovell and show your unwavering support for the New Zealand All Blacks rugby team. For all things All Blacks Rugby Jersey and All Blacks Rugby Shirt, trust Lovell to have you covered.

Get ready to cheer on the All Blacks in upcoming tournaments and enhance your All Blacks gear with the latest adidas RS15 rugby boots, designed to pay homage to the iconic fern associated with the All-Blacks. Support the All Blacks in style with Lovell’s All Blacks Rugby Jerseys and All Blacks Rugby Shirts!

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Frequently Asked Questions

Who designed the All Blacks 2023 Rugby World Cup jersey?

The All Blacks 2023 Rugby World Cup jersey was designed by French artist Fey the Wolf in collaboration with adidas. Fey the Wolf worked closely with the New Zealand squad, gaining an understanding of Maori traditions. The design aimed to take the iconic fern associated with the team and create a distinct and unique jersey, ensuring that each shirt is unlike any other, resulting in a truly unique and meaningful piece for the team.

Why is the All Blacks kit black?

Answer: The All Blacks rugby team adopted the black kit in 1901 when they decided to replace their white knickerbockers/shorts with black ones. While the exact reason is not entirely known, it is suggested that the switch to black may have been practical. Black rugby gear is easier to launder compared to white, which is an important consideration given the physical nature of the sport. This change to the iconic black kit has since become a symbol of the All Blacks' identity and is recognised worldwide.

When will the new All Blacks 2024 kit make its debut?

The new kit is set to make its grand debut during the 2024 Summer Series, in the first Test Match of the year against England at Dunedin’s Forsyth Barr Stadium on July 6.

Who are the players involved in the design process of the new 2024 kit?

The design process involved current stars like Scott Barrett and Alana Bremner, as well as rugby legends Richie McCaw and Dan Carter. Jordie Barrett led the inspiration behind the design.

What is special about the material of the new All Blacks 2024 Home Shirt?

The All Blacks shirt features a double fold-over design made from 89% recycled material for the player-worn jersey, while the replica jersey is made from 100% polyester.

What is the significance of the white collar on the new All Blacks Home Shirt?

The white collar is a nod to the iconic wide Cuban-style open white collar worn by the All Blacks during their World Cup victories in 1987 and 2011. It’s returning to commemorate the 25-year partnership with adidas.